In TEXT.JPEG we trust
TEXT.JPEG is a belief,
That words have an effect when they are visual,
They can long-lastingly shape people’s perception,
Drive their actions,
Influence their relations to brands.
From strategic to creative writing we shape these words you picture,
From a brand name to a full verbal identity,
To make a brand recognizable by its first words,
To give brands a reason to be in people’s lives.
We can help you with
Strategic writing
Auditing
Language analysis
Positioning
Manifesto
Nomenclature
Key Messaging
Creative writing
Naming
Baseline
Tone of voice
Corporate Communication
Storytelling
Writing
Implementation
Guidelines
Writing workshops
Community management
Cultural screening and adaptation
Legal screening and trademarking
Who’s who?
In 2011 Pierre Nabhan founded TEXT.JPEG to offer companies and design agencies a comprehensive verbal branding service
He started his career at Euro RSCG working as a copywriter for two years before joining Landor Paris for six years. At Landor, he led the naming and writing practice as well as the European Naming & Writing network to create global and local brands on all continents
His clients included Rolex, Citroën, Renault, McDonalds, P&G, Kraft, SBM, SNCF, Kempinski, Décathlon (to name just a few)
His work received recognitions in Naming, Tone of voice and Brand identity
Pierre graduated from Sciences-Po Paris and la Sorbonne where he also lectured about Semio-linguistics, naming and branding
He runs every two days, collects old Jazz LP’s around the world and shoots with his Leica M3 when he’s not sketching in a sushi-bar
