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Viakeo – Don’t go by the book!

A tagline that encourages you to travel the way you want

Viakeo is a personal trip planner.
Unlike other trip planners, Viakeo invites you to create your personal travel book to discover the world the way you want.

Audit
Language analysis
Positioning

Baseline
Tone of voice

Client:Viakeo - Don’t go by the book!
Date: septembre 28, 2012